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In Case You Missed It: Launch Links - Week of April 14, 2019

  • 4.19.2019

Some interesting links we found across the web this week:

Why the Secret to Growth May be a ‘Velvet Rope’ Strategy
The “velvet rope mentality” (i.e. only working with the right, qualified clients and not over extending yourself) may seem counterintuitive when looking to grow your business as quickly as possible. Drew Kossof, CEO and guest writer for Entrepreneur, offers his insight on why entrepreneurs should integrate a VIP model into the core of their business to optimize growth and the potential opportunity for success.

Why Most Startup CEOs Need to Feel Pain Before They Start to Invest in Their Company Culture
Successful entrepreneur and founder of Pardot (acquired by SalesForce), David Cummings, discusses the importance of building strong company culture. Check out this Forbes interview with David, which provides an interesting perspective on why it’s so important to build a company culture that suits your business needs.

Unicorns: A Tale of Two Continents
Why do stats show that US companies need more capital than EU companies to achieve unicorn status? Check out this article by TechCrunch on why European companies generally have been able to become unicorns with less funding than companies in the US.

You Took Your Company Public, Now What?
Although your startup may be years away from a potential IPO, its important to understand what it’s like to go public. Read this article from FastCompany on how to maintain momentum and continue to achieve success after . The IPO is a “stepping-stone, and it’s a rite of passage… but it’s a means, not the end.”

How to Hire Effectively in a Startup
Looking for employees to work for your start up? Check out this Medium article to learn more about how to find and attract quality candidates to grow your business.

Links compiled by Alexandra Noymer.