In Case You Missed It: Launch Links - Week of August 4, 2019

  • 8.9.2019

Some interesting links we found across the web this week:

Customer Personas and Customer Profiles for Startups
Having an original idea is only one aspect of starting a successful business. It’s just as important to know your target customer. Read this article by AlleyWatch to learn about how to create a successful consumer profile and understand the importance of reaching your target audience.

How to Measure the Success of Your Last Product Launch
If you’re having trouble measuring the success of your last product launch, you’re not alone. As this article outlines, setting objectives at the outset, tracking progress, and reporting on findings will better position your company to understand whether goals have been achieved.

The Essentials of Early-Stage Startup Fundraising: How to Quickly Find and Secure the Right Investors
Is now the time to bring on outside funding? Before taking an outside investment, a company should remain organized and think critically about the road ahead. Check out this article from Medium for helpful tips and tricks to stay organized throughout the process.

Venture Capital Investment in AI and Mental Health Startups Surges in Q2: Report
Healthcare artificial intelligence companies raised a significant amount of money from VC investors in the second quarter of 2019. Check out this article by Fierce Healthcare to see the stats.

You Can Build a Healthier Startup Without VC Money
Is the only way to achieve success at a company through VC funding? Check out this Venturebeat article to learn more about how bootstrapping can lead to a healthier, more sustainable business in the long run.

Links compiled by Alexandra Noymer.