Harvard i-lab: You've Got a Great Idea and Nobody Cares
- 6.30.2015 | 8:00 PM - 9:30 PM
- Harvard Innovation Lab Batten Hall 125 Western Avenue Boston, MA 02134
You have a great idea and nobody cares: How to figure out who cares and how to get them to buy from you. Richard Banfield, Co-Founder and CEO of Fresh Tilled Soil, will give you the essential tools to identify who your customers are and what the various touch points will be along their journey with your product or service. These tools are the same tools used by leading design-driven companies like Apple, Google and Dyson to develop a remarkable and rewarding experience for their customers.
